Instagram is one of the largest social media platforms in the world. It has more than one billion active monthly users. It is only second to Facebook when it comes to total monthly users. Instagram is widely used by businesses to market their business. Around 71% of businesses in the US use Instagram for marketing. One of the main reasons why people use Instagram for marketing is because of its visual nature.
5 strategies to succeed on Instagram
The following five strategies can be very effective for Instagram marketing.
Set goals for Instagram
Everyone who uses Instagram has a goal. For a lot of people, Instagram is a source of entertainment where you can engage with lots of content. But for businesses, the primary goal is to build a brand. Businesses can have multiple goals for using Instagram. Some of the main goals of marketers on Instagram are :
# Brand engagement
# Increasing visibility
# Finding more leads
# Building brand reputation
# Expansion of business
Defining your goals is the first thing to be done on Instagram. Your goals should be achievable.
Take advantage of Instagram stories
Stories is a feature provided by Instagram. Unlike posts, stories stay only for 24 hours and disappear after 24 hours. But stories can be saved and reused anytime. Instagram stories appear in a slideshow format and it appears on a small area on top of your news feed. Stories can have a lot of benefits for businesses. Since they appear on top of the follower timelines, followers are more likely to see it. The total number of stories made by Instagram users is more than 500 million on a daily basis.
Connect and work with influencers to reach more people
Connecting with influencers who has a large follower base is a perfect way to reach potential customers. With this, you can reach more people in a fast and simple way. A lot of people buy a product or service after seeing it on their Instagram feed from influencers. Adding influencer marketing to your Instagram marketing strategy can help you achieve your desired goals. Partnering with the right influencers can help you grow your business to another level.
Post on Instagram at the right time
It is very important to post at the right time on Instagram if you want your content to get engagement. There is no point in posting content when your followers are not active. Post content on the peak days or hours only where your followers are more likely to be active. Saturdays and Sundays are considered the best to post content on Instagram while it is advised not to post content on Wednesday afternoons.
It is equally important not to over post on Instagram. Nobody would want to see your posts on their feed all the time. But make sure to post content on Instagram on a consistent basis.
Make use of hashtags
Hashtags are used on every social media platform. Instagram hashtags are quite popular too. Using interactive and relevant hashtags are crucial for increasing engagement for your posts. Using hashtags on your posts can increase your visibility by three times when compared to posts with no hashtags. It is more important to post only a relevant hashtag to your posts. Adding a lot of irrelevant hashtags is not going to get you anywhere.
You can also create a hashtag according to your business or products and start using it.
Conclusion
Instagram has only been growing in the recent few years. With over 2 billion monthly users, it's not difficult to find customers for your business. All you need is a marketing strategy on how to grow your business or reach more people. Before starting to market on Instagram, make sure to convert your Instagram account to a business account. This can help you in providing better insights and analytics. You can buy Instagram accounts for marketing.
